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If you're like me, there are a bunch of blogs you read all the time. This is a way to keep track of them in one place, a fast and reliable replacement for Google Reader. Take a look at the stuff I'm following and see if you like the way articles are displayed.
You are probably my target customer if you used Google Reader and loved it. I'm interested in having a buyer-seller relationship with you because it makes sense to pay a fee to access a service. It's also a sound business model: I charge users a fee, and try not to spend it all. However, if you don't mind getting an email or two asking for your feedback (or just want a free signup) email me at firstname.lastname@example.org and I'll set you up with a free account.
I should probably also mention that there is an api that you can use to access your data.