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If you're like me, there are a bunch of blogs you read all the time. This is a way to keep track of them in one place, a sort of alternative to Google Reader. Take a look at the stuff I'm following and see if you like the way articles are displayed. If you'd like to volunteer to test this (or give feedback) email me!
I'm building a feed sync api, and I'm hoping there are enough people willing to pay for this service to keep it running.